Roth-Ey Lecture

'59 Khrushchev foes to Hollywood
went as representative of superior culture
"future belonged to Soviet Culture"

Soviet culture: "universal culture for universal audience" -mass politicization, "spiritual growth"

not highbrow, it's unibrow

media took in all other forms

USSR resiliency and vulnerability

Post WWII '60s: mass culture on mass scale

Radio:
'63: freestanding explosion in numbers
change in experience

culture transformed
End of mass terror
open up-peaceful coexistence-Soviets have W. exposure through official alliance
unofficial forms

fear of bourgeoisie

Soviet not just reactive

'64: round the clock radio, ut no censors at not

Short wave radio
-No Soviet broadcasts
-jamming, monitoring
-Factories
-100% radio saturation

periodic bans

'30s-'40s
Radio as collective
pedagogical goals
culture of control, scarce resources

70s-domesticate and personalize
-homebased broadcasting
Private, individual, not event based

Still: bulk of consumption was official


context makes a difference

creeping de-Sovietization

Break-up
it didn't have the mobilization b/c break-up of culture

fragmentation of attention-domestic and private